Industry: Natural skin care products


Client overview

MissBak is a natural skin care products company created by a young entrepreneur based in Luxembourg. 


The project aimed to achieve the following goals:

  • Design a Shopify store for MissBak that maintains a clean and welcoming design around the products.
  • Create a natural and “humain” look and feel to the website that reflects the brand’s values.
  • Ensure the website is easy to navigate for users.
  • Encourage users to make purchases through optimized conversion rates.
  • Provide clear and concise product descriptions to aid in the decision-making process for users.
  • Optimize the website for mobile to ensure a seamless user experience across all devices.


The company’s philosophy is to provide natural beauty products with respect to nature and the manufacturers. The client wanted an e-commerce site that conveyed this message, with a natural and “humain” look and feel at its heart.

To meet the client’s goals, we analyzed the brand and audience, as well as their competitors.

We designed a successful Shopify store for MissBak that embodied their values of natural beauty products and sustainability, while also prioritizing ease of use and conversions for their target audience.

To increase sales, we made the site easy to navigate and optimized it for conversion, including clear product descriptions and various payment and delivery options.

We also ensured that the site worked seamlessly on mobile devices.

In short