Client overview
So Beauty is a beauty institute that provides a full range of beauty and wellness services, primarily catering to women. Their services include anti-aging treatments and a variety of therapies designed to promote relaxation and rejuvenation for both the body and face.
Objective
The project aimed to achieve the following goals:
- Developing a modern, user-friendly website
- Create a consistant branding throughout all marketing channels
- Optimizing the website for search engines
- Creating visually appealing business cards and physical gift cards to promote the brand offline
- Implementing an online gift card system
Approach
Our approach involved working closely with the client to establish the desired website look and feel that reflected her brand.
Given that the majority of the institute’s clientele are women, the website ought to exude a feminine vibe while also being relevant to the beauty and skincare sector.To achieve this objective, we chose to integrate colors that are reminiscent of various skin tones and utilized genuine images of women from different age groups.
We also helped create SEO optimized content to improve the website’s ranking on search engines.
To attract more clients, we set up an online gift card system and created an SEO optimized page to promote it, with the goal of increasing visibility, engagement, and revenue while maintaining a consistent brand image.
We designed business and gift cards that aligned with the website’s branding, creating a professional and consistent image across all channels.
Results
page on Google for main industry keywords
clicks per month
average value of an e-giftcard
In short
Services
- Website Design
- WordPress Development
- Business cards
- Onine & offline cards
Role
- Creative Direction
- Graphic Design
- Frontend Development
- WordPress Development
