VincenTrainer is a personal fitness coach based in Luxembourg, offering personalized and comprehensive training services to help clients achieve their fitness goals and optimal wellness.
The objective of the project aimed to achieve the following goals:
- Increase the online visibility and attract new clients.
- Communicate personal training services and areas of expertise clearly and effectively.
- Differentiate the personal trainer’s brand from competitors and create a unique identity.
- Provide a seamless user experience for clients looking to book training sessions.
To better understand customer expectations and identify critical features, we conducted research on the personal training business and the target audience. Based on this data, we created a branding plan that included a logo, color scheme and visual elements. We chose a mix of orange, violet and beige colors to convey the dynamic nature of his services. To complement the color scheme, we also selected high quality images related to the personal sport coach’s services.
We worked closely with the client to ensure that the text was SEO-friendly and the design perfectly reflected their services. Since we discovered that potential clients often look for pricing information on personal training services, we made sure to include a dedicated page on the website.
We tested the website before launch from both a technical and user experience standpoint.